It will be the first thing people notice. The theme of the event is fundamental, whether it is a corporate event, a wedding, or simply a party.
You will need it to make you remember, to stand out, to promote your event through social media, printed materials or, if you decide to create it, on the website dedicated to the event.
How to do?
First, name your event. The name of the event should be unique, but it must also fit the image of your brand, or your person, if it’s not a corporate event.
For example, if you are throwing a Halloween party at a nightclub called “Club Purple”, calling it something like “Purple Party” would work well because both names are related to each other and also match in color scheme.
Given the name, you need a general theme for your event. It could be something as simple as using the same color scheme in all of your branding materials or it could be a more specific theme, like a vintage circus for a carnival-themed event.
Once you have your theme set up, start designing logos, fonts, and other graphics that will help you communicate your brand. If you are not a designer, hire someone to do it for you. A professional will be able to create something that is cohesive and visually appealing.
Everything will have to reflect the theme you have chosen: invitations, gift bags and promotional items such as pens or lanyards with your logo on them. If you have the budget to do this, consider hiring an event designer to help you with these details so they are consistent and professional looking.
When designing your event website, choose a theme that matches or complements other branding materials. You can also use the same colors for every page on your site and include graphics from previous events on this new one, if applicable.
Don’t forget to create signs for your event that help direct people where to go. This could be something as simple as a large banner at the entrance or directional signs throughout the venue.
Creating a consistent design for your event is an important way to make a good first impression and helps promote your event long before it actually takes place.