Open to Meraviglia. Beautiful messy Italy awaits you 😊

The “Open to Meraviglia ” campaign of the Italian Ministry of Tourism was launched in April 2023, with the subject of the famous Venere by Sandro Botticelli, a masterful tempera painting on canvas exhibited in the Uffizi Gallery in Florence. The planned investment for the international campaign on the web and characterized by large billboards...
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Why create a hashtag for your event?

A hashtag lets attendees know what’s going on at your event and helps them connect with other people who are attending. One of the biggest mistakes people make when planning events is not having an event hashtag. It is worth investing the time to find a truly effective, unique hashtag. Event-specific hashtags are meant to...
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How to promote your event on major social networks: Facebook, Twitter, Instagram, Pinterest

Social media is important for promoting an event. Let’s analyze what to do on the 4 major social media of the moment. On Facebook, set up a separate event page dedicated to all relevant information. Include all useful links in the Description field, introducing the official hashtag of the event. Publish any last-minute changes in...
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Valentine’s Day between history and “courtly love”

February 14 is Valentine’s Day, the feast of lovers, a tradition that dates back to Roman times. To be exact, in 496 AD, when Pope Gelasius I put an end to the lupercalia, the ancient pagan rites dedicated to the god of fertility Luperco, which were celebrated on February 15 and included wild celebrations. All...
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The rites of marriage: the ceremony of the roses

Since ancient times, the rose has represented the flower of love. Especially the red one, a symbol of passion and eternal love. The symbology refers to the sacrifice of the Greek goddess Aphrodite, who is injured in the vain attempt to save her beloved Adonis from the fury of a boar, and whose blood falls...
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Stream your event: it will go global

Online events are losing interest. There are many, but many no longer participate, even if they have been made in the best and most spectacular way possible. The journey is missing, there is no socialization among the participants, real human contact, in presence. The pandemic has blocked events, narrowed their scope. What is certainly a...
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How to choose an event management company: the points to watch out for

To be successful an event, both private and corporate, must take into account every aspect. If you decide to rely on a company, you must be careful, so as not to incur unpleasant accidents. How to choose an event management company If having an important event in mind it is important to pay attention to...
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How to choose the perfect location for your needs: what to ask

The choice of space for the event you are organizing is one of the most important decisions you will make. What do you need to pay attention to? If it is a corporate event, the location and size of the location are fundamental, obviously it must be able to accommodate all the participants and must...
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Weddings of non-residents in Italy: the rules

Booking of the wedding and necessary formalities The spouses, well in advance, must contact the marriage office which, to fix both the date and time of the wedding and that of the report that will be drawn up at least 2/3 days before the wedding, immediately needs photocopies of the documents valid identity of the...
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Business: how to capture attention on your event in 5 steps

The preparation of an event is as essential as its realization. Nothing should be left to chance. The promotional material must be effective. Always remember that images work better than text. In particular, the infographics in the pre-event and at the fair communications are understood more quickly by the participants, especially if they are accompanied...
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Covid restrictions: Italy is moving towards normality

From 1 April, the vaccination certificate will no longer be required to consume meals and drinks seated at outdoor tables. Not even to access shops and commercial activities, museums, exhibitions and other places of culture. It will no longer be used to access local public transport where, however, the Ffp2 mask will continue to serve....
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How to build a theme for your wind in three easy steps? The branding

It will be the first thing people notice. The theme of the event is fundamental, whether it is a corporate event, a wedding, or simply a party. You will need it to make you remember, to stand out, to promote your event through social media, printed materials or, if you decide to create it, on...
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