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5 questions to ask before choosing the perfect location

Finding the right location for your event can set the tone for the entire experience, but with so many beautiful options in Italy, where do you start? Here are five essential questions to guide you in making the perfect choice: What’s the theme of your event? Whether you’re aiming for a classic wedding, a modern...
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Book your location now for Spring 2025: here’s why it’s time to act

If you’re planning a wedding, corporate event, or special celebration for spring 2025, now is the time to secure your location. Italy’s most sought-after venues are often reserved well in advance, especially for spring, when ideal weather and blooming landscapes make every event a unique and memorable experience. Booking early not only ensures your desired...
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What to look for in an Italian villa for a dream wedding

Hosting your wedding in an Italian villa or historic mansion means celebrating love in a setting of great beauty and charm. With close attention to these details, you can transform your big day into a truly unforgettable event, surrounded by the history and timeless elegance of a unique location. What to look for in an...
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The bouquet toss: how to make it unforgettable

One of the most anticipated and fun moments at any wedding is undoubtedly the bride’s bouquet toss. A simple gesture, but one filled with meaning and tradition, it adds a touch of magic and hope for all the single ladies attending. But have you ever wondered where this custom comes from and why it’s still...
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The rites of marriage: the letter and the wine

The union of two souls is strengthened with the passage of time, so planning already at the start of your life together a stage in which to remember why you have sworn eternal love to each other, can help the path of common life that is about to take off. . The letter and wine...
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The rites of marriage: the books of the heart

Not all marriage rites concern only the married couple, but can include relatives, more or less close, and friends present on the wedding day. In the case of the “books of the heart” the rite is collective. And if only some guests or all those present will be part of it, the bride and groom...
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Why create a hashtag for your event?

A hashtag lets attendees know what’s going on at your event and helps them connect with other people who are attending. One of the biggest mistakes people make when planning events is not having an event hashtag. It is worth investing the time to find a truly effective, unique hashtag. Event-specific hashtags are meant to...
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The rites of marriage: the ceremony of the roses

Since ancient times, the rose has represented the flower of love. Especially the red one, a symbol of passion and eternal love. The symbology refers to the sacrifice of the Greek goddess Aphrodite, who is injured in the vain attempt to save her beloved Adonis from the fury of a boar, and whose blood falls...
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How to choose the perfect location for your needs: what to ask

The choice of space for the event you are organizing is one of the most important decisions you will make. What do you need to pay attention to? If it is a corporate event, the location and size of the location are fundamental, obviously it must be able to accommodate all the participants and must...
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Valentine’s Day between history and “courtly love”

February 14 is Valentine’s Day, the feast of lovers, a tradition that dates back to Roman times. To be exact, in 496 AD, when Pope Gelasius I put an end to the lupercalia, the ancient pagan rites dedicated to the god of fertility Luperco, which were celebrated on February 15 and included wild celebrations. All...
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The cutting of the tie, a good luck gesture

One of the most playful and curious moments you can experience at a wedding is the cutting of the groom’s tie. This tradition, full of fun and symbolism, is celebrated in various regions of Italy (and beyond) and is an opportunity to involve all the guests in a rather original fundraising activity. But where does...
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Open to Meraviglia. Beautiful messy Italy awaits you 😊

The “Open to Meraviglia ” campaign of the Italian Ministry of Tourism was launched in April 2023, with the subject of the famous Venere by Sandro Botticelli, a masterful tempera painting on canvas exhibited in the Uffizi Gallery in Florence. The planned investment for the international campaign on the web and characterized by large billboards...
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